“We live in Utopia amongst the shells of the un-dead, / Unseen behind the veils of empire’s walls. / The emperors kill for pleasure and spoils of war bring them bread, / But we have made the laws that bring their fall.” — Gordon Pearce-Lonsdale, Collected Poems, 1924-1977

Technocrats in smart rooms were asleep and dreaming in barcodes and serial numbers, arguing that the end of history and the end of society had brought more effective securitization and a more sustainable repackaging of the consumerist catastrophe with their branding schemes: FreeDomination, Leaphonine, Equipole, etc.

Those kinds of intellectual gymnastics recalled the triteness of that well-known 1960s Pop Art collage by Feigenbaum of the revisionist Joseph Stalin in 1942 as a Buddha with armalite rifles sprouting from his handlebar moustache.

Branding was what used to be done to slaves and livestock but now there were prized consumers to think about, more worthy jobs, enhanced revenue streams and much improved documentation. Also, convenient social applications that would eradicate needless barriers to communication. (more…)